Concept
type: Class

alternative label
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Corporate culture
type: Descriptor
type: Concept
preferred label: Unternehmenskultur @de
related: Relationship marketing

Marketing
type: Descriptor
type: Concept
narrower: Relationship marketing

Consumer goods marketing
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: Konsumgütermarketing @de

Relationship marketing
type: Concept
type: Descriptor
gvkppn: 091354323
alternative label: Customer experience management
alternative label: Kundenorientierung @de
alternative label: Customer orientation
alternative label: Kundennähe @de
alternative label: Beziehungsmanagement @de
alternative label: CRM (Customer Relationship Management)
alternative label: Kundenbeziehungen @de
alternative label: Customer relationship management
alternative label: Kundenmanagement @de
alternative label: Customer relationship
broader: Marketing
broader: Marketing management
is in scheme: STW Thesaurus for Economics
narrower: Customer acquisition
narrower: Consumer goods marketing
narrower: Customer retention
narrower: Customer integration
narrower: Customer recovery
narrower: Business-to-business marketing
preferred label: Beziehungsmarketing @de
related: Corporate culture

Business-to-business marketing
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: B-to-B-Marketing @de

Customer acquisition
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: Kundengewinnung @de

Customer retention
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: Kundenbindung @de

Customer recovery
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: Kundenrückgewinnung @de

Customer integration
type: Descriptor
type: Concept
broader: Relationship marketing
preferred label: Kundenintegration @de

Marketing management
type: Thsys
type: Concept
label: Marketingmanagement @de
narrower: Relationship marketing
notation: B.07.01
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management