Concept
type: Class

alternative label
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Marketing
type: Descriptor
type: Concept
narrower: Internet marketing

Mobile marketing
type: Descriptor
type: Concept
preferred label: Mobile Marketing @de
related: Internet marketing

Website
type: Descriptor
type: Concept
related: Internet marketing

Internet marketing
type: Concept
type: Descriptor
gvkppn: 091381541
alternative label: Suchmaschinenmarketing @de
alternative label: Online advertising
alternative label: Social media marketing
alternative label: Internet-Werbung @de
alternative label: Bannerwerbung @de
alternative label: Online marketing
alternative label: Internet-Marketing @de
alternative label: Online-Targeting @de
alternative label: Online-Werbung @de
alternative label: Internet advertising
alternative label: Web-Marketing @de
alternative label: Search engine marketing
alternative label: Banner advertising
broader: Marketing communications
broader: Marketing
is in scheme: STW Thesaurus for Economics
preferred label: Online-Marketing @de
related: Viral marketing
related: Web-based service
related: Website
related: Mobile marketing

Web-based service
type: Descriptor
type: Concept
preferred label: Internetbasierter Dienst @de
related: Internet marketing

Viral marketing
type: Descriptor
type: Concept
preferred label: Virales Marketing @de
related: Internet marketing

Marketing communications
type: Thsys
type: Concept
label: Marketingkommunikation @de
narrower: Internet marketing
notation: B.07.04
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications