Concept
type: Class

alternative label
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Product line
type: Descriptor
type: Concept
preferred label: Produktprogramm @de
related: Brand architecture

Brand architecture
type: Descriptor
type: Concept
gvkppn: 655166459
alternative label: Dachmarke @de
alternative label: Unternehmensmarke @de
alternative label: Corporate branding
alternative label: Master brand
alternative label: Brand portfolio
alternative label: Family brand
alternative label: Familienmarke @de
alternative label: Corporate brand
alternative label: Markenfamilie @de
alternative label: Umbrella brand
broader: Product management
is in scheme: STW Thesaurus for Economics
preferred label: Markenarchitektur @de
related: Product line
related: Brand extension

Brand extension
type: Descriptor
type: Concept
preferred label: Markentransfer @de
related: Brand architecture

Product management
type: Thsys
type: Concept
label: Produktmanagement @de
narrower: Brand architecture
notation: B.07.02
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management