Concept
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
notation
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
Thsys
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Konsumentenverhalten
Consumer behaviour
Internationale Marktforschung
International marketing research
Marktforschung
Market research
Werbewirkung
Advertising effects
Kundenanalyse
Customer analysis
Wahrnehmung
Perception
Motivation
Werbepsychologie
Psychology of advertising
Manipulation
Medienwirkung
Media effect
Mediennutzung
Media usage
Test
Testmarkt
Test market
Trend
Kaufmotiv
Consumer motivation
Webanalyse
Web analytics
Kundendaten
Customer data
Purchase decision
Kaufentscheidung
Wettbewerbsanalyse
Competitive analysis
Produkttest
Product testing
Shopping behaviour
Einkaufsverhalten
Verbrauchereinstellung
Consumer attitudes
Innovationsakzeptanz
Innovation adoption
Lead-Markt
Lead market
Marktanalyse
Market analysis
Marketing
B.07 Marketing
B.07.06 Market research
B.07.06 Marktforschung