Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Thsys
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Consumer behaviour
type: Descriptor
type: Concept
broader: Market research
preferred label: Konsumentenverhalten @de

International marketing research
type: Descriptor
type: Concept
broader: Market research
preferred label: Internationale Marktforschung @de

Market research
type: Descriptor
type: Concept
broader: Market research
preferred label: Marktforschung @de

Advertising effects
type: Descriptor
type: Concept
broader: Market research
preferred label: Werbewirkung @de

Customer analysis
type: Descriptor
type: Concept
broader: Market research
preferred label: Kundenanalyse @de

Perception
type: Descriptor
type: Concept
broader: Market research
preferred label: Wahrnehmung @de

Motivation
type: Descriptor
type: Concept
broader: Market research

Psychology of advertising
type: Descriptor
type: Concept
broader: Market research
preferred label: Werbepsychologie @de

Manipulation
type: Descriptor
type: Concept
broader: Market research

Media effect
type: Descriptor
type: Concept
broader: Market research
preferred label: Medienwirkung @de

Media usage
type: Descriptor
type: Concept
broader: Market research
preferred label: Mediennutzung @de

Test
type: Descriptor
type: Concept
broader: Market research

Test market
type: Descriptor
type: Concept
broader: Market research
preferred label: Testmarkt @de

Trend
type: Descriptor
type: Concept
broader: Market research

Consumer motivation
type: Descriptor
type: Concept
broader: Market research
preferred label: Kaufmotiv @de

Web analytics
type: Descriptor
type: Concept
broader: Market research
preferred label: Webanalyse @de

Customer data
type: Descriptor
type: Concept
broader: Market research
preferred label: Kundendaten @de

Purchase decision
type: Descriptor
type: Concept
broader: Market research
preferred label: Kaufentscheidung @de

Competitive analysis
type: Descriptor
type: Concept
broader: Market research
preferred label: Wettbewerbsanalyse @de

Product testing
type: Descriptor
type: Concept
broader: Market research
preferred label: Produkttest @de

Shopping behaviour
type: Descriptor
type: Concept
broader: Market research
preferred label: Einkaufsverhalten @de

Consumer attitudes
type: Descriptor
type: Concept
broader: Market research
preferred label: Verbrauchereinstellung @de

Innovation adoption
type: Descriptor
type: Concept
broader: Market research
preferred label: Innovationsakzeptanz @de

Lead market
type: Descriptor
type: Concept
broader: Market research
preferred label: Lead-Markt @de

Market analysis
type: Descriptor
type: Concept
broader: Market research
preferred label: Marktanalyse @de

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Market research
notation: B.07

Market research
type: Thsys
type: Concept
label: Marktforschung @de
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
narrower: Innovation adoption
narrower: Purchase decision
narrower: Web analytics
narrower: Trend
narrower: Motivation
narrower: Media effect
narrower: Competitive analysis
narrower: International marketing research
narrower: Market analysis
narrower: Perception
narrower: Lead market
narrower: Market research
narrower: Consumer behaviour
narrower: Product testing
narrower: Shopping behaviour
narrower: Test market
narrower: Customer analysis
narrower: Psychology of advertising
narrower: Advertising effects
narrower: Media usage
narrower: Customer data
narrower: Consumer attitudes
narrower: Test
narrower: Consumer motivation
narrower: Manipulation
notation: B.07.06
preferred label: B.07.06 Market research
preferred label: B.07.06 Marktforschung @de