has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Cross-cultural marketing
preferred label: Interkulturelles Marketing @de
type: Descriptor
type: Concept
related: International marketing

Marketing
type: Descriptor
type: Concept
narrower: International marketing

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Concept
type: Class

International marketing
alternative label: Globales Marketing @de
alternative label: Internationaler Vertrieb @de
alternative label: Internationaler Absatz @de
alternative label: Exportmarketing @de
alternative label: Internationale Werbung @de
alternative label: International advertising
alternative label: Globalmarketing @de
alternative label: Multinationales Marketing @de
alternative label: Global marketing
broader: Global management
broader: Marketing
broader: B.07 Marketing
type: Descriptor
type: Concept
related: Cross-cultural marketing
related: International marketing research
related: International competition
related: International market
is in scheme: STW Thesaurus for Economics
preferred label: Internationales Marketing @de
gvkppn: 091368677

Global management
notation: B.01.07
label: Internationales Management @de
preferred label: B.01.07 Internationales Management @de
preferred label: B.01.07 Global management
type: Thsys
type: Concept
narrower: International marketing

B.07 Marketing
notation: B.07
label: Marketing
type: Thsys
type: Concept
narrower: International marketing

International marketing research
preferred label: Internationale Marktforschung @de
type: Descriptor
type: Concept
related: International marketing

International competition
preferred label: Internationaler Wettbewerb @de
type: Descriptor
type: Concept
related: International marketing

International market
preferred label: Internationaler Markt @de
type: Descriptor
type: Concept
related: International marketing

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class