Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Interkulturelles Marketing
Cross-cultural marketing
Marketing
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
alternative label
Concept
Globales Marketing
Internationaler Vertrieb
Internationaler Absatz
Exportmarketing
Internationale Werbung
International advertising
Globalmarketing
Multinationales Marketing
Global marketing
Internationales Management
Global management
B.01.07 Internationales Management
B.01.07 Global management
B.07 Marketing
Internationale Marktforschung
International marketing research
Internationaler Wettbewerb
International competition
Internationaler Markt
International market
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
International marketing
Internationales Marketing
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor