Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Marketingcontrolling
Marketing control
Marketingmanagement
Marketing management
B.07.01 Marketingmanagement
B.07.01 Marketing management
Werbeplanung
Advertising planning
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Pricing strategy
Preismanagement
Produktmanagement
Product management
Terms and conditions
Konditionen
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Verkaufsförderung
Sales promotion
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Kundenservice
Customer service
Marketing
Marketingstrategie
Marketingkonzeption
Marketingplanung
Marketing strategy
Marketingpolitik
Marketing mix
Kommunikationspolitik im Marketing
Marktorientierte Unternehmensführung
Marketing-Kommunikation
Market-orientated perspective
Marketing implementation
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower