Concept
type: Class

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Marketing control
preferred label: Marketingcontrolling @de
type: Descriptor
type: Concept
broader: Marketing management

Marketing management
notation: B.07.01
label: Marketingmanagement @de
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management
type: Thsys
type: Concept
narrower: Marketing management

Advertising planning
preferred label: Werbeplanung @de
type: Descriptor
type: Concept
broader: Marketing management

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Pricing strategy
preferred label: Preismanagement @de
type: Descriptor
type: Concept
broader: Marketing management

Product management
preferred label: Produktmanagement @de
type: Descriptor
type: Concept
broader: Marketing management

Terms and conditions
preferred label: Konditionen @de
type: Descriptor
type: Concept
broader: Marketing management

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Sales promotion
preferred label: Verkaufsförderung @de
type: Descriptor
type: Concept
broader: Marketing management

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Customer service
preferred label: Kundenservice @de
type: Descriptor
type: Concept
broader: Marketing management

Marketing
type: Descriptor
type: Concept
related: Marketing management

Marketing management
narrower: Advertising planning
narrower: Product management
narrower: Terms and conditions
narrower: Customer service
narrower: Pricing strategy
narrower: Marketing control
narrower: Sales promotion
alternative label: Marketingstrategie @de
alternative label: Marketingkonzeption @de
alternative label: Marketingplanung @de
alternative label: Marketing strategy
alternative label: Marketingpolitik @de
alternative label: Marketing mix
alternative label: Kommunikationspolitik im Marketing @de
alternative label: Marktorientierte Unternehmensführung @de
alternative label: Marketing-Kommunikation @de
alternative label: Market-orientated perspective
alternative label: Marketing implementation
broader: Marketing management
related: Marketing
type: Descriptor
type: Concept
is in scheme: STW Thesaurus for Economics
preferred label: Marketingmanagement @de
gvkppn: 091376319

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).