has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Retail marketing
preferred label: Handelsmarketing @de
type: Descriptor
type: Concept
related: Store brand

Brand
preferred label: Markenartikel @de
type: Descriptor
type: Concept
narrower: Store brand

Store brand
type: Concept
type: Descriptor
alternative label: Händlermarke @de
alternative label: Private-label brand
alternative label: Own brand
alternative label: Eigenmarke des Handels @de
preferred label: Handelsmarke @de
broader: Retail management
broader: Product management
broader: Brand
related: Generic brand
related: Retail marketing
gvkppn: 091365252
is in scheme: STW Thesaurus for Economics

Retail management
notation: W.10.05.01
label: Handelsmanagement @de
preferred label: W.10.05.01 Retail management
preferred label: W.10.05.01 Handelsmanagement @de
type: Thsys
type: Concept
narrower: Store brand

Product management
notation: B.07.02
label: Produktmanagement @de
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management
type: Thsys
type: Concept
narrower: Store brand

Generic brand
preferred label: Gattungsmarke @de
type: Descriptor
type: Concept
related: Store brand

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class