Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Emotionale Werbung
Emotional branding
Descriptor
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Celebrity-Werbung
Celebrity endorsement
Werbeplanung
Advertising planning
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Product placement
Product Placement
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications
Werbewirtschaft
Advertising industry
Verkaufsförderung
Sales promotion
Advertising
Werbung
Werbepsychologie
Psychology of advertising
Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
W.21.02 Advertising industry and opinion polling
Werbemittel
Promotional materials
Outdoor advertising
Außenwerbung
Vergleichende Werbung
Comparative advertising
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower