Concept
type: Class

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Emotional branding
preferred label: Emotionale Werbung @de
type: Descriptor
type: Concept
broader: Advertising

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Celebrity endorsement
preferred label: Celebrity-Werbung @de
type: Descriptor
type: Concept
broader: Advertising

Advertising planning
preferred label: Werbeplanung @de
type: Descriptor
type: Concept
related: Advertising

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Product placement
preferred label: Product Placement @de
type: Descriptor
type: Concept
broader: Advertising

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
narrower: Advertising

Advertising industry
preferred label: Werbewirtschaft @de
type: Descriptor
type: Concept
related: Advertising

Sales promotion
preferred label: Verkaufsförderung @de
type: Descriptor
type: Concept
related: Advertising

Advertising
type: Concept
type: Descriptor
preferred label: Werbung @de
related: Sales promotion
related: Psychology of advertising
related: Advertising industry
related: Advertising planning
broader: Advertising industry and opinion polling
broader: Marketing communications
narrower: Promotional materials
narrower: Product placement
narrower: Outdoor advertising
narrower: Comparative advertising
narrower: Celebrity endorsement
narrower: Emotional branding
is in scheme: STW Thesaurus for Economics
gvkppn: 091400260

Psychology of advertising
preferred label: Werbepsychologie @de
type: Descriptor
type: Concept
related: Advertising

Advertising industry and opinion polling
notation: W.21.02
label: Werbewirtschaft und Meinungsforschung @de
preferred label: W.21.02 Werbewirtschaft und Meinungsforschung @de
preferred label: W.21.02 Advertising industry and opinion polling
type: Thsys
type: Concept
narrower: Advertising

Promotional materials
preferred label: Werbemittel @de
type: Descriptor
type: Concept
broader: Advertising

Outdoor advertising
preferred label: Außenwerbung @de
type: Descriptor
type: Concept
broader: Advertising

Comparative advertising
preferred label: Vergleichende Werbung @de
type: Descriptor
type: Concept
broader: Advertising

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).