has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Relationship marketing
preferred label: Beziehungsmarketing @de
type: Descriptor
type: Concept
narrower: Consumer goods marketing

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Concept
type: Class

Consumer products distribution
preferred label: Konsumgüterhandel @de
type: Descriptor
type: Concept
related: Consumer goods marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Consumer goods
preferred label: Konsumgüter @de
type: Descriptor
type: Concept
related: Consumer goods marketing

Marketing management
notation: B.07.01
label: Marketingmanagement @de
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management
type: Thsys
type: Concept
narrower: Consumer goods marketing

Descriptor
type: Class

Consumer goods industry
preferred label: Konsumgüterindustrie @de
type: Descriptor
type: Concept
related: Consumer goods marketing

Consumer goods marketing
type: Concept
alternative label: Business-to-consumer marketing
alternative label: B2C marketing
alternative label: B2C-Marketing @de
broader: Relationship marketing
broader: Marketing management
type: Descriptor
preferred label: Konsumgütermarketing @de
related: Consumer goods industry
related: Consumer goods
related: Consumer products distribution
gvkppn: 091371902
is in scheme: STW Thesaurus for Economics

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme