has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Event
preferred label: Veranstaltung @de
type: Descriptor
type: Concept
related: Event marketing

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Event sector
preferred label: Veranstaltungswirtschaft @de
type: Descriptor
type: Concept
related: Event marketing

Concept
type: Class

Guerilla marketing
preferred label: Guerilla-Marketing @de
type: Descriptor
type: Concept
related: Event marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Leisure industries
notation: W.27
label: Freizeitwirtschaft @de
preferred label: W.27 Leisure industries
preferred label: W.27 Freizeitwirtschaft @de
type: Thsys
type: Concept
narrower: Event marketing

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Event marketing
type: Concept
alternative label: Live-Marketing @de
alternative label: Experiential marketing
alternative label: Erlebnisorientierung @de
alternative label: Veranstaltungsmarketing @de
alternative label: Event management
alternative label: Erlebniswelten-Inszenierung @de
alternative label: Erlebnismarketing @de
alternative label: Experience marketing
preferred label: Event-Marketing @de
broader: Event sector
broader: Leisure industries
broader: Marketing communications
type: Descriptor
related: Guerilla marketing
related: Event
related: Lifestyle
related: Event sector
is in scheme: STW Thesaurus for Economics
gvkppn: 09135787X

Event sector
notation: W.21.03
label: Veranstaltungswirtschaft @de
preferred label: W.21.03 Veranstaltungswirtschaft @de
preferred label: W.21.03 Event sector
type: Thsys
type: Concept
narrower: Event marketing

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
narrower: Event marketing

Lifestyle
preferred label: Lebensstil @de
type: Descriptor
type: Concept
related: Event marketing

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Descriptor
type: Class