Marktgröße
Market size
Concept
Marktanteil
Market share
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Wettbewerb
Competition
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Markt
Market
Produktmanagement
Product management
B.07.02 Produktmanagement
B.07.02 Product management
Kunden
Customers
Marketingtheorie
Marketing theory
Marketingmanagement
Marketing management
B.07.01 Marketingmanagement
B.07.01 Marketing management
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Thsys
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
notation
Marktaustritt
Market exit
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications
Interkulturelles Marketing
Cross-cultural marketing
Service-dominant logic
Service-Dominant Logic
Betriebswirtschaft
Business economics
B Business economics
B Betriebswirtschaft
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Neuromarketing
Öko-Marketing
Green marketing
Marketing
Pricing strategy
Preismanagement
B.07.03 Pricing strategy
B.07.03 Preismanagement
Marktforschung
Market research
B.07.06 Marktforschung
B.07.06 Market research
Distribution
B.07.05 Distribution
Internationales Marketing
International marketing
Markteintritt
Market entry
B.07 Marketing
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower