Market size
preferred label: Marktgröße @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Concept
type: Class

Market share
preferred label: Marktanteil @de
type: Descriptor
type: Concept
broader: B.07 Marketing

STW Thesaurus for Economics
type: Dataset
preferred label: Standard-Thesaurus Wirtschaft @de
type: ConceptScheme

Competition
preferred label: Wettbewerb @de
type: Descriptor
type: Concept
broader: B.07 Marketing

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Market
preferred label: Markt @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Product management
notation: B.07.02
label: Produktmanagement @de
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management
type: Thsys
type: Concept
broader: B.07 Marketing

Customers
preferred label: Kunden @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Marketing theory
preferred label: Marketingtheorie @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Marketing management
notation: B.07.01
label: Marketingmanagement @de
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management
type: Thsys
type: Concept
broader: B.07 Marketing

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Thsys
type: Class

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

Market exit
preferred label: Marktaustritt @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
broader: B.07 Marketing

Cross-cultural marketing
preferred label: Interkulturelles Marketing @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Service-dominant logic
preferred label: Service-Dominant Logic @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Business economics
notation: B
label: Betriebswirtschaft @de
preferred label: B Business economics
preferred label: B Betriebswirtschaft @de
type: Thsys
type: Concept
narrower: B.07 Marketing

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Neuromarketing
type: Descriptor
type: Concept
broader: B.07 Marketing

Green marketing
preferred label: Öko-Marketing @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Marketing
type: Descriptor
type: Concept
broader: B.07 Marketing

B.07 Marketing
type: Concept
narrower: Market size
narrower: Competition
narrower: Pricing strategy
narrower: Market share
narrower: Product management
narrower: Marketing management
narrower: Cross-cultural marketing
narrower: Market research
narrower: Distribution
narrower: Market
narrower: International marketing
narrower: Marketing
narrower: Marketing communications
narrower: Marketing theory
narrower: Market exit
narrower: Customers
narrower: Neuromarketing
narrower: Market entry
narrower: Service-dominant logic
narrower: Green marketing
notation: B.07
type: Thsys
is in scheme: STW Thesaurus for Economics
broader: Business economics
label: Marketing

Pricing strategy
notation: B.07.03
label: Preismanagement @de
preferred label: B.07.03 Pricing strategy
preferred label: B.07.03 Preismanagement @de
type: Thsys
type: Concept
broader: B.07 Marketing

Market research
notation: B.07.06
label: Marktforschung @de
preferred label: B.07.06 Marktforschung @de
preferred label: B.07.06 Market research
type: Thsys
type: Concept
broader: B.07 Marketing

Distribution
notation: B.07.05
preferred label: B.07.05 Distribution
type: Thsys
type: Concept
broader: B.07 Marketing

International marketing
preferred label: Internationales Marketing @de
type: Descriptor
type: Concept
broader: B.07 Marketing

Market entry
preferred label: Markteintritt @de
type: Descriptor
type: Concept
broader: B.07 Marketing

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).