Concept
type: Class

Lifestyle
preferred label: Lebensstil @de
type: Descriptor
type: Concept
related: Market segmentation

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

useInsteadNote
sub property of: note
definition: For an aspect of the current concept use the concept to which the note points instead of the current.
comment: The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Market segmentation
related: Niche marketing strategy
related: Product differentiation
related: Price discrimination
related: Lifestyle
alternative label: Segmentierung von Märkten @de
alternative label: Produktpositionierung @de
alternative label: Segmented markets
alternative label: Teilmarkt @de
preferred label: Marktsegmentierung @de
type: Concept
type: Descriptor
narrower: Labour market segmentation
narrower: International market segmentation
gvkppn: 091376467
broader: Marketing management
is in scheme: STW Thesaurus for Economics
useInsteadNote: Für die Segmentierung des Arbeitsmarktes

Marketing management
notation: B.07.01
label: Marketingmanagement @de
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management
type: Thsys
type: Concept
narrower: Market segmentation

International market segmentation
preferred label: Internationale Marktsegmentierung @de
type: Descriptor
type: Concept
broader: Market segmentation

Niche marketing strategy
preferred label: Nischenstrategie @de
type: Descriptor
type: Concept
related: Market segmentation

Labour market segmentation
preferred label: Arbeitsmarktsegmentation @de
type: Descriptor
type: Concept
broader: Market segmentation

Product differentiation
preferred label: Produktdifferenzierung @de
type: Descriptor
type: Concept
related: Market segmentation

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Price discrimination
preferred label: Preisdifferenzierung @de
type: Descriptor
type: Concept
related: Market segmentation

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).