has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Consumer behaviour
notation: N.07.02
label: Konsumentenpsychologie @de
preferred label: N.07.02 Konsumentenpsychologie @de
preferred label: N.07.02 Consumer behaviour
type: Thsys
type: Concept
narrower: Corporate reputation

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Investor relations
preferred label: Investor Relations @de
type: Descriptor
type: Concept
related: Corporate reputation

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Corporate reputation
broader: Consumer behaviour
broader: Management and corporate planning
broader: Reputation
preferred label: Firmenimage @de
type: Descriptor
type: Concept
related: Brand image
related: Corporate culture
related: Public relations
related: HR marketing
related: Investor relations
alternative label: Reputation von Unternehmen @de
alternative label: Firm reputation
alternative label: Corporate image
alternative label: Unternehmensimage @de
alternative label: Company reputation
is in scheme: STW Thesaurus for Economics
gvkppn: 091360102

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

HR marketing
preferred label: Personalmarketing @de
type: Descriptor
type: Concept
related: Corporate reputation

Corporate culture
preferred label: Unternehmenskultur @de
type: Descriptor
type: Concept
related: Corporate reputation

Public relations
preferred label: Öffentlichkeitsarbeit @de
type: Descriptor
type: Concept
related: Corporate reputation

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Reputation
type: Descriptor
type: Concept
narrower: Corporate reputation

Descriptor
type: Class

Brand image
preferred label: Markenimage @de
type: Descriptor
type: Concept
related: Corporate reputation

Management and corporate planning
notation: B.01.01
label: Unternehmensführung und Unternehmensplanung @de
preferred label: B.01.01 Unternehmensführung und Unternehmensplanung @de
preferred label: B.01.01 Management and corporate planning
type: Thsys
type: Concept
narrower: Corporate reputation

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme