Produktgestaltung
Product design
Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Produktmanagement
Product management
B.07.02 Produktmanagement
B.07.02 Product management
Descriptor
Service innovation
Dienstleistungsinnovation
Produktprogramm
Product line
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Produktentwicklung
New product development
Markenführung
Brand management
Produktdifferenzierung
Product differentiation
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Product strategy
Produktpolitik
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Produkt
Product
Marketingmanagement
Marketing management
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Leistungsbündel
Bundling strategy