Concept
type: Class

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Descriptor
type: Class

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Selling
preferred label: Verkauf @de
type: Descriptor
type: Concept
related: Sales promotion

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Sales behaviour
preferred label: Verkaufsverhalten @de
type: Descriptor
type: Concept
related: Sales promotion

Special offers
preferred label: Sonderangebot @de
type: Descriptor
type: Concept
broader: Sales promotion

Low-cost strategy
preferred label: Niedrigpreisstrategie @de
type: Descriptor
type: Concept
related: Sales promotion

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
narrower: Sales promotion

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Commission payments
preferred label: Provision @de
type: Descriptor
type: Concept
related: Sales promotion

Sales promotion
related: Sales behaviour
related: Commission payments
related: Advertising
related: Selling
related: Low-cost strategy
narrower: Special offers
narrower: Trade fair participation
type: Descriptor
type: Concept
alternative label: Merchandising
alternative label: Absatzförderung @de
alternative label: Consumer promotion
broader: Marketing communications
broader: Marketing management
gvkppn: 091397448
preferred label: Verkaufsförderung @de
is in scheme: STW Thesaurus for Economics

Advertising
preferred label: Werbung @de
type: Descriptor
type: Concept
related: Sales promotion

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Trade fair participation
preferred label: Messebeteiligung @de
type: Descriptor
type: Concept
broader: Sales promotion

Marketing management
preferred label: Marketingmanagement @de
type: Descriptor
type: Concept
narrower: Sales promotion

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).