has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Advertising industry and opinion polling
notation: W.21.02
label: Werbewirtschaft und Meinungsforschung @de
preferred label: W.21.02 Werbewirtschaft und Meinungsforschung @de
preferred label: W.21.02 Advertising industry and opinion polling
type: Thsys
type: Concept
narrower: Promotional materials

Concept
type: Class

Advertising
preferred label: Werbung @de
type: Descriptor
type: Concept
narrower: Promotional materials

Advertising music
preferred label: Werbemusik @de
type: Descriptor
type: Concept
broader: Promotional materials

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Promotional materials
preferred label: Werbemittel @de
alternative label: Werbeartikel @de
alternative label: Store flyers
alternative label: Warenprobe @de
alternative label: Werbegeschenk @de
alternative label: Handzettel @de
alternative label: Promotional giveaways
type: Concept
type: Descriptor
gvkppn: 091400198
broader: Advertising industry and opinion polling
broader: Advertising
broader: Marketing communications
is in scheme: STW Thesaurus for Economics
narrower: Advertising music

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
narrower: Promotional materials

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme