Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
alternative label
Werbewirtschaft und Meinungsforschung
Advertising industry and opinion polling
W.21.02 Werbewirtschaft und Meinungsforschung
W.21.02 Advertising industry and opinion polling
Concept
Werbung
Advertising
Werbemusik
Advertising music
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Werbemittel
Promotional materials
Werbeartikel
Store flyers
Warenprobe
Werbegeschenk
Handzettel
Promotional giveaways
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics