Product placement
preferred label: Product Placement @de
type: Descriptor
type: Concept
related: Television advertising

Broadcasting Industry
notation: W.19.03
label: Rundfunksektor @de
preferred label: W.19.03 Rundfunksektor @de
preferred label: W.19.03 Broadcasting Industry
type: Thsys
type: Concept
narrower: Television advertising

Broadcasting finance
preferred label: Rundfunkfinanzierung @de
type: Descriptor
type: Concept
related: Television advertising

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Advertising media
preferred label: Werbeträger @de
type: Descriptor
type: Concept
narrower: Television advertising

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Television usage
preferred label: Fernsehnutzung @de
type: Descriptor
type: Concept
related: Television advertising

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Television
preferred label: Fernsehen @de
type: Descriptor
type: Concept
related: Television advertising

Marketing communications
notation: B.07.04
label: Marketingkommunikation @de
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications
type: Thsys
type: Concept
narrower: Television advertising

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Television advertising
preferred label: Fernsehwerbung @de
alternative label: Television commercials
alternative label: Werbespot @de
alternative label: TV ads
alternative label: Werbefernsehen @de
alternative label: TV-Werbung @de
type: Descriptor
type: Concept
broader: Advertising media
broader: Marketing communications
broader: Broadcasting Industry
related: Broadcasting finance
related: Product placement
related: Television usage
related: Television
is in scheme: STW Thesaurus for Economics
gvkppn: 091359554

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).