has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Mass customization
preferred label: Mass Customization @de
type: Descriptor
type: Concept
related: Personalization

Communications and media
notation: N.08.04
label: Kommunikation und Medien @de
preferred label: N.08.04 Kommunikation und Medien @de
preferred label: N.08.04 Communications and media
type: Thsys
type: Concept
narrower: Personalization

Public relations
preferred label: Öffentlichkeitsarbeit @de
type: Descriptor
type: Concept
related: Personalization

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

E-commerce
preferred label: Online-Handel @de
type: Descriptor
type: Concept
related: Personalization

Descriptor
type: Class

Personalization
is in scheme: STW Thesaurus for Economics
broader: Communications and media
related: Individualism
related: Mass customization
related: E-commerce
related: Public relations
alternative label: Recommendation system
alternative label: Recommender system
alternative label: Recommender-System @de
alternative label: Empfehlungssystem @de
type: Descriptor
type: Concept
preferred label: Personalisierung @de
gvkppn: 571850731

Individualism
preferred label: Individualismus @de
type: Descriptor
type: Concept
related: Personalization

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme