has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Brand management
preferred label: Markenführung @de
type: Descriptor
type: Concept
narrower: Brand loyalty

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Brand loyalty
preferred label: Markentreue @de
alternative label: Marke-Kunden-Beziehung @de
alternative label: Markenbeziehungen @de
alternative label: Brand relationship
alternative label: Markenloyalität @de
alternative label: Markenbindung @de
broader: Product management
broader: Customer retention
broader: Brand management
type: Concept
type: Descriptor
gvkppn: 653876106
is in scheme: STW Thesaurus for Economics

Product management
notation: B.07.02
label: Produktmanagement @de
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management
type: Thsys
type: Concept
narrower: Brand loyalty

Customer retention
preferred label: Kundenbindung @de
type: Descriptor
type: Concept
narrower: Brand loyalty

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme