has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Brand extension
preferred label: Markentransfer @de
type: Descriptor
type: Concept
related: Brand architecture

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

Product line
preferred label: Produktprogramm @de
type: Descriptor
type: Concept
related: Brand architecture

Concept
type: Class

Brand architecture
related: Product line
related: Brand extension
alternative label: Dachmarke @de
alternative label: Unternehmensmarke @de
alternative label: Corporate branding
alternative label: Master brand
alternative label: Brand portfolio
alternative label: Family brand
alternative label: Familienmarke @de
alternative label: Corporate brand
alternative label: Markenfamilie @de
alternative label: Umbrella brand
is in scheme: STW Thesaurus for Economics
type: Descriptor
type: Concept
gvkppn: 655166459
broader: Product management
preferred label: Markenarchitektur @de

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

Product management
notation: B.07.02
label: Produktmanagement @de
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management
type: Thsys
type: Concept
narrower: Brand architecture

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme