Concept
type: Class

STW Thesaurus for Economics
preferred label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Customer recovery
preferred label: Kundenrückgewinnung @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Market segmentation
preferred label: Marktsegmentierung @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

B.07.01 Marketing management
narrower: Customer recovery
narrower: Niche marketing strategy
narrower: Customer retention
narrower: Marketing management
narrower: Business-to-business marketing
narrower: Marketing control
narrower: Computer-assisted marketing
narrower: Customer acquisition
narrower: Key account management
narrower: Customer satisfaction
narrower: Market segmentation
narrower: Relationship marketing
narrower: International market segmentation
narrower: Consumer goods marketing
narrower: Customer value
narrower: Customer data
type: Concept
type: Thsys
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
preferred label: B.07.01 Marketingmanagement @de
notation: B.07.01
label: Marketing management
label: Marketingmanagement @de

Customer data
preferred label: Kundendaten @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

International market segmentation
preferred label: Internationale Marktsegmentierung @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Marketing control
preferred label: Marketingcontrolling @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Customer value
preferred label: Kundenwert @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Key account management
preferred label: Key-Account-Management @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Niche marketing strategy
preferred label: Nischenstrategie @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Thsys
type: Class

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

Business-to-business marketing
preferred label: B-to-B-Marketing @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Relationship marketing
preferred label: Beziehungsmarketing @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Consumer goods marketing
preferred label: Konsumgütermarketing @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

B.07 Marketing
notation: B.07
label: Marketing
type: Thsys
type: Concept
narrower: B.07.01 Marketing management

Customer acquisition
preferred label: Kundengewinnung @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Customer satisfaction
preferred label: Kundenzufriedenheit @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Customer retention
preferred label: Kundenbindung @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

Marketing management
preferred label: Marketingmanagement @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

Computer-assisted marketing
preferred label: IT-gestütztes Marketing @de
type: Descriptor
type: Concept
broader: B.07.01 Marketing management