Concept
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Kundenrückgewinnung
Customer recovery
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Marktsegmentierung
Market segmentation
B.07.01 Marketingmanagement
B.07.01 Marketing management
Marketing management
Marketingmanagement
Kundendaten
Customer data
Internationale Marktsegmentierung
International market segmentation
Marketingcontrolling
Marketing control
Kundenwert
Customer value
Key-Account-Management
Key account management
Nischenstrategie
Niche marketing strategy
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Thsys
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
notation
Business-to-business marketing
B-to-B-Marketing
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relationship marketing
Beziehungsmarketing
Konsumgütermarketing
Consumer goods marketing
Marketing
B.07 Marketing
Kundengewinnung
Customer acquisition
Kundenzufriedenheit
Customer satisfaction
Kundenbindung
Customer retention
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
IT-gestütztes Marketing
Computer-assisted marketing