has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Begriffe
type: ConceptGroup
member: customer journey

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Kundenkontaktpunkte
preferred label: Touchpoints @de
type: Concept
related: customer journey

SoServe-Thesau
type: Dataset
type: Concept
type: ConceptGroup
type: ConceptScheme

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: The range of skos:altLabel is the class of RDF plain literals.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.

customer journey
definition: Die customer journey erfasst alle Kontaktpunkte (Touchpoints) eines:r Kund:in mit einem Service-Dienstleister von der ersten Wahrnehmung eines Produkts/Services bis zum Kauf und darüber hinaus (z.B. Reklamation, After-Sales-Service) und wird mit der Methode des customer journey mappings visualisiert. Sie ist Teil der customer experience. @de
editorial note: Lemon KN, Verhoef PC (2016) Understanding customer experience throughout the customer journey. J Mark 80(6):69–96. https://doi.org/10.1509/jm.15.0420 @de
type: Concept
preferred label: Kund:innenreise @de
broader: Begriffe Service Engineering
related: customer
related: Kundenkontaktpunkte
is in scheme: SoServe-Thesau

Concept
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

definition
sub property of: note
definition: A statement or formal explanation of the meaning of a concept.

customer
preferred label: Kund:in @de
type: Concept
related: customer journey

Begriffe Service Engineering
type: Concept
narrower: customer journey

editorial note
sub property of: note
definition: A note for an editor, translator or maintainer of the vocabulary.