Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Begriffe
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Kundenkontaktpunkte
Touchpoints
SoServe-Thesau
An alternative lexical label for a resource.
The range of skos:altLabel is the class of RDF plain literals.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
alternative label
Die customer journey erfasst alle Kontaktpunkte (Touchpoints) eines:r Kund:in mit einem Service-Dienstleister von der ersten Wahrnehmung eines Produkts/Services bis zum Kauf und darüber hinaus (z.B. Reklamation, After-Sales-Service) und wird mit der Methode des customer journey mappings visualisiert. Sie ist Teil der customer experience.
Lemon KN, Verhoef PC (2016) Understanding customer experience throughout the customer journey. J Mark 80(6):69–96. https://doi.org/10.1509/jm.15.0420
customer journey
Concept
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
A statement or formal explanation of the meaning of a concept.
definition
customer
Begriffe Service Engineering
A note for an editor, translator or maintainer of the vocabulary.
editorial note