Concept information
There is no term for this concept in this language.
Preferred term
Kundenreise (de)
Definition
- Die Customer Journey erfasst die Kontaktpunkte eines Kunden mit einem Service-Dienstleister und dient der Modellierung der Customer Experience hat.
Entry terms
Editorial note
- Lemon KN, Verhoef PC (2016) Understanding customer experience throughout the customer journey. J Mark 80(6):69–96. https://doi.org/10.1509/jm.15.0420
Example
In other languages
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German
URI
http://soserve.rz.uni-leipzig.de:3030/skosmos/Kundenreise
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