Concept information
B Business economics
B.01 Management and business organization
B.01.01 Management and corporate planning
Corporate policy
B Business economics
B.01 Management and business organization
B.01.01 Management and corporate planning
B.01.01.01 Strategic management
...
B.01 Management and business organization
B.01.01 Management and corporate planning
Management
Strategic management
Preferred term
Competitive strategy
Type
-
Descriptor
Broader concept
Narrower concepts
Entry terms
- Strategic group
Scope note
- Corporate strategy to safeguard the firm's competitiveness, concerning e.g. product management, manufacturing technology, or organizational structure.
In other languages
-
German
-
Strategische Gruppe
URI
http://zbw.eu/stw/descriptor/19565-6
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