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Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.02 Produktmanagement > Gattungsmarke

Preferred term

Gattungsmarke  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • No-Name-Produkt

useInsteadNote

  • Für generische Arzneimittel

    See also: Generika

In other languages

  • Generic brand

    English

URI

http://zbw.eu/stw/descriptor/12801-6

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