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Concept information

Preferred term

Werbewirkung  

Type

  • Descriptor

Entry terms

  • Werbeeffizienz
  • Werbeerfolgskontrolle
  • Werbekontaktanalyse
  • Werbetest
  • Werbewirkungsforschung

In other languages

  • Advertising effects

    English

  • Advertising response
  • Impact of advertising
  • Recognition test

URI

http://zbw.eu/stw/descriptor/12837-6

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