Concept information
Preferred term
Event-Marketing
Type
-
Descriptor
Broader concept
Entry terms
- Erlebnismarketing
- Erlebnisorientierung
- Erlebniswelten-Inszenierung
- Live-Marketing
- Veranstaltungsmarketing
In other languages
-
Event marketing
English
-
Event management
-
Experience marketing
-
Experiential marketing
URI
http://zbw.eu/stw/descriptor/18556-5
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