Concept information
Preferred term
Beziehungsmarketing
Type
-
Descriptor
Broader concept
Narrower concepts
Entry terms
- Beziehungsmanagement
- Kundenbeziehungen
- Kundenmanagement
- Kundennähe
- Kundenorientierung
In other languages
-
Relationship marketing
English
-
CRM (Customer Relationship Management)
-
Customer experience management
-
Customer orientation
-
Customer relationship
-
Customer relationship management
URI
http://zbw.eu/stw/descriptor/19133-0
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