Skip to main content

STW Thesaurus for Economics

Search from vocabulary

Content language

Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > B-to-B-Marketing
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > B-to-B-Marketing
B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > B-to-B-Marketing

Preferred term

B-to-B-Marketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • B2B-Beziehungen
  • B2B-Marketing
  • B-to-B-Marke
  • B-to-B-Markenführung
  • Industriegütermarketing
  • Investitionsgütermarketing

In other languages

  • Business-to-business marketing

    English

  • B2B marketing
  • B2B relationship
  • Business marketing
  • Business-to-business relationship
  • Industrial marketing

URI

http://zbw.eu/stw/descriptor/26022-4

Download this concept:

RDF/XML TURTLE JSON-LD