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Concept information

Preferred term

Markentreue  

Type

  • Descriptor

Entry terms

  • Marke-Kunden-Beziehung
  • Markenbeziehungen
  • Markenbindung
  • Markenloyalität

In other languages

  • Brand loyalty

    English

  • Brand relationship

URI

http://zbw.eu/stw/descriptor/29804-1

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