Concept information
Preferred term
Internationales Marketing
Type
-
Descriptor
Broader concept
Entry terms
- Exportmarketing
- Globales Marketing
- Globalmarketing
- Internationaler Absatz
- Internationaler Vertrieb
- Internationale Werbung
- Multinationales Marketing
In other languages
-
International marketing
English
-
Global marketing
-
International advertising
URI
http://zbw.eu/stw/descriptor/10876-6
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