Concept information
Preferred term
Werbewirkung
Type
-
Descriptor
Broader concept
Entry terms
- Werbeeffizienz
- Werbeerfolgskontrolle
- Werbekontaktanalyse
- Werbetest
- Werbewirkungsforschung
In other languages
-
Advertising effects
English
-
Advertising response
-
Impact of advertising
-
Recognition test
URI
http://zbw.eu/stw/descriptor/12837-6
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