Concept information
Preferred term
Werbeplanung
Type
-
Descriptor
Broader concept
Narrower concepts
Entry terms
- Werbebotschaft
- Werbekampagne
- Werbekonzeption
- Werbestrategie
In other languages
-
Advertising planning
English
-
Advertising strategy
URI
http://zbw.eu/stw/descriptor/12844-2
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