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Concept information

Preferred term

Event-Marketing  

Type

  • Descriptor

Entry terms

  • Erlebnismarketing
  • Erlebnisorientierung
  • Erlebniswelten-Inszenierung
  • Live-Marketing
  • Veranstaltungsmarketing

In other languages

  • Event marketing

    English

  • Event management
  • Experience marketing
  • Experiential marketing

URI

http://zbw.eu/stw/descriptor/18556-5

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