Concept information
Preferred term
Personalmarketing
Type
-
Descriptor
Broader concept
Entry terms
- Arbeitgeberattraktivität
- Arbeitgebermarke
- Internes Marketing
- Personalmarktforschung
- Personalwerbung
In other languages
-
HR marketing
English
-
Employer attractiveness
-
Employer branding
-
Human resources marketing
-
Internal marketing
URI
http://zbw.eu/stw/descriptor/19007-5
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