Concept information
Preferred term
Markentreue
Type
-
Descriptor
Broader concept
Entry terms
- Marke-Kunden-Beziehung
- Markenbeziehungen
- Markenbindung
- Markenloyalität
In other languages
-
Brand loyalty
English
-
Brand relationship
URI
http://zbw.eu/stw/descriptor/29804-1
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